Branding And The Customer’s Perception
Making a strong first impression goes a long way in cultivating customer relationships. In the fast and fickle world of e-commerce, compelling branding can help your business stand out from the crowd and foster consumer interest and customer loyalty.
According to a survey conducted by Top Design Firms, 50% of the respondents believe that website design is vital to a business’ brand while 31% consider engaging user experience should be a priority. But how does this affect your brand?
What is Branding?
The short answer: It’s how the outside world perceives your business.
But it’s not always that simple. There are a number of different factors that elicit people’s overall impression of your business, from brand identity – name, unique selling point, visual representation, and messaging – to brand image, which is a reflection of your company’s reputation.
The brand name is what identifies your company and gives it a certain ownership over the products you sell. It doesn’t necessarily express what your company does, but should be memorable and resonate with your target audience to promote recall and association with your products and/or services.
Messaging conveys the business’ purpose, what it stands for, and gives the brand a personality. Words aren’t the only way to get your message across though. Visual representation plays a vital role in creating an immersive experience with your brand.
The logo is an important aspect of branding. As the symbol of your company, logos usually use a stylized typeface for the name and/or clever imagery that artfully depicts what your business is about. Even the colors used have bearing. Notice how most food businesses tend to use warmer colors, like yellows, oranges, and reds, which are more closely associated with food, in their logos and design?
Achieving a distinctive look with the right design can help strengthen your brand’s position. Using appropriate design elements also supports communicating your brand’s message further. For example, a business that sells seafood would likely use elements from the sea and not a garden-themed design.
Brand image, on the other hand, is shaped by a collection of impressions from different people who have interacted with your business over time. The more positive the interactions, the stronger your reputation, and the more value your brand holds. However, you can also stipulate a certain image by positioning your brand in that space right from the start and asserting it through your entrepreneurial journey.
Effective Website Design & Branding
Your e-commerce site is the online embodiment of your business – from branded elements (e.g. color palettes, shapes, fonts, etc.) throughout your website that masterfully reflect your brand identity and help boost brand awareness and recall to your website’s functionality, which greatly contributes to your brand image.
E-commerce websites have evolved into a critical tool for creating first impressions – like serving as a calling card or an introductory experience for your business or brand. In today’s modern market, it’s imperative to make a good impact right at the outset – and website design is the first branding aspect that consumers encounter on your website.
According to TDF, 39% of consumers take notice of a website color scheme first. 22% are attracted to a website’s striking colors however 21% will leave if the colors are too “outlandish.” Meanwhile, Google/Ipsos report that even as early as 2019, as many as 85% of shoppers look for useful product information and photos in deciding whether to buy from a particular brand or retailer.
How We Can Help
Nexus Box specializes in both web development and marketing. We understand what it takes to create a strong brand identity and how to make branding work for our clients and help them grow their businesses. We also have the skills to build fantastic websites that are custom-tailored to suit each clients’ unique business requirements.
Our goal is to help clients turn their vision into reality by providing custom cutting-edge solutions for modern businesses – including helping boost their brand visually and experientially online.
Our team of talented creatives helms the website branding and design process, working closely alongside our ace programmers and developers to create stunning branded visuals and apply them meaningfully and systematically throughout our client’s website.
Feel free to check out our website to learn more about our web development process. Looking to start a new project? Book a free consultation with us today and let’s talk about how we can help you start or grow your business.
