Growing your e-commerce business goes beyond building a fantastic website and selling amazing products/services. Effectively managing the different aspects of your company is key to smooth operations – and that includes your website.
With its stability, reliability, and scalability, Magento continues to be one of the leading e-commerce platforms preferred by entrepreneurs in today’s growing digital market. But, as powerful as Magento is, it’s not a perfect platform – no one e-commerce platform is. As with any software, websites face the threat of becoming outdated as new versions and updates are released. Regular maintenance to keep it streamlined, stable, secure, and at par with the latest industry standards.
The Detriments Of An Outdated Website
In the fast-paced world of technology, a website that was developed a year ago, if left un-monitored and un-maintained, WILL NOT perform as well as one that was launched just last week. Why? Consider this: What do you think happens to a brick-and-mortar store that’s not regularly cleaned and maintained throughout the course of a year? While it may have started out bright and shiny, the wear and tear will show over time.
Parts of your website may eventually be running on outdated software. This can cause a decrease in website performance or generate bugs and errors that can cause website processes to malfunction. In worst-case scenarios, a website may even need to be re-built.
Security also becomes compromised. Sadly, all websites face the danger of hack attempts and hackers are becoming more and more inventive in their ways of breaching website security. These can disrupt normal operations by causing downtimes; injection of malwares and data breaches can compromise sensitive data, and even cause the loss of your PCI compliance.
The worst part is these problems may have a negative effect on your business as a whole – according to Google, 32% of consumers tend to leave a website once the loading time increases from just 1 second to 3 seconds; technical errors are also factors in a website’s increased bounce rate; higher security risks also impact your customer’s trust. In short, an outdated website isn’t just a technical problem – it can hurt your brand image as well.
Website Maintenance As Proactive Protection
Just like any substantial investment, your e-commerce website requires a bit of TLC from time to time. After all, can you expect a car to keep running at maximum performance without regular oil changes and tune-ups? Is it also possible to keep a house in pristine condition without sprucing up every now and then?
Taking a proactive approach to maintaining and updating your website regularly helps ensure uninterrupted business from your e-commerce store. Constant monitoring and upkeep can keep your website running smoothly and at optimum levels, which can increase customer satisfaction.
Adobe, Magento’s parent company, regularly releases Magento 2 software updates and security patches, which are integral to ensure your website continues to run trouble-free. These can help your website keep up with new features at the forefront of the e-commerce market, plus keep your website more secure and stable. The question now is: How to integrate these new developments and features into your website seamlessly?
How We Can Help
At Nexus Box, we strive to help our clients thrive and grow in the e-commerce space. We offer Magento Maintenance Plans to help you enjoy uninterrupted business on your website.
Our packages include pre-emptive measures such as regular maintenance activities, security checks, core system assessments, data back-ups, and more as well as provide cleanup tasks and routine fixes to ensure smooth and efficient website operations. We also help clients maintain the highest level of security by keeping you up-to-date with Adobe’s security patches and ensure that you’re running on the latest version of Magento 2.
Book a FREE Website Audit today to start giving your website the health check it needs. Learn more about our Magento Maintenance Plans here or download our flyer for more details.