As the social media landscape continues to change and evolve, so has the nature of posts. The days of all-text posts and static photos have all but faded into the background. It’s all about videos now – so much so that 2022’s top 4 social platforms are Facebook, followed by YouTube, with Instagram in third, and TikTok in fourth. 

Guess what? They’re all video content-heavy platforms! We all know YouTube and TikTok hosts user videos, the latter seeing impressive growth in recent years. And with TikTok’s surge to popularity, Meta launched Reels on Instagram in 2020 and on Facebook in 2021. Another sign of the shift to moving image content? Even memes are in GIF form! 

With more than half of the global population on social media and spending almost 2.5 hours everyday on various platforms, it’s the ideal place to share your message with your audience. The question that remains, however, is how to target your audience – because not all platforms are created equal.

• YouTube 

More than 2.6 billion users are active on YouTube, with 90% of digital video consumers in the US watching videos on the platform. As a search engine, it’s second only to its parent company, Google. As a video hosting platform, it’s best known for its wide variety of educational, informative, entertaining, insightful, and other kinds of content. It’s the ideal platform for longer forms of content.

• Facebook and Instagram Reels 

Facebook continues to hold the largest market share of users. Meanwhile, Instagram remains the favorite platform for Gen Z and sees 59% of its adult users in the U.S. logging on to the platform daily. These two Meta platforms allow for cross-posting and promotions, including the increasingly popular Reels –  snippets of easy-to-digest content that can help creators to go beyond their established following and reach a wider audience through algorithm recommendation. 

• TikTok 

TikTok’s overall vibe is young, creative, and playful. Boasting 1 billion active monthly users, those in the U.S. spend an average or approximately 858 minutes on the app every month! TikTok can help your brand actively engage with younger audiences and leverage trends to promote your business.

Leveraging The Power Of Video Content

Video content can help you reach more users outside of your followers/subscribers organically. The goal? Becoming recommended by the platform’s algorithm to more people who have already shown interest in related content.

While nobody knows exactly how social media algorithms work, these are among the best practices that yield positive results: 

• Regular posting schedule
• High-quality videos 
• Optimized titles and captions
• Relevant hashtags

Another thing to consider would be: Despite checking all of the requirements above, does your content deliver your message effectively? 

Be warned: the competition is fierce. For example, on YouTube alone, approximately 500 hours of content are uploaded every minute. The algorithm also changes without warning, and it’s important to stay on top of these developments to continue achieving maximum reach. 

How Nexus Box Can Help

Nexus Box is a web development and marketing agency with 20+ years of experience in the e-commerce industry. We go beyond building websites to helping our clients grow their presence and businesses online. Our creative team comprise of industry professionals with over two decades of in-depth experience in the advertising and digital marketing industries combined. 

We offer Social Media Services to help you deliver on-brand messages to a wider audience – from content strategy and planning to creation and execution. Our creative and innovative solutions are customized to address your company’s requirements, be it comprehensive social media management, strictly content creation, or other more specialized creative services. Learn more about the services we offer on our website.

At Nexus Box, our goal is to help you achieve your goals. Whether you’re building your brand or aiming to drive website traffic, increase sales, etc., we’re here to help you create compelling content that delivers the right message at the right time to your audience. In the ever-changing social media landscape, we also make it a point to stay at the forefront of online trends and help you make the most of your social channels. 

Grow your social media presence and start taking your business to the next level. Contact us today to learn more.