Supplyed

SupplyEd is a B2B e-commerce platform specializing in custom window treatments and drapery systems for resellers and contractors. With a highly specialized product catalog and complex pricing requirements, the client needed a Magento 2 website that could deliver dynamic pricing logic and support large-volume commercial transactions.

What Was the Problem?

The Challenge

SupplyEd faced a series of issues common in highly customized B2B manufacturing environments:

Complex Product Calculations

Pricing needed to be calculated based on user-supplied dimensions such as area or volume, which varied by product type.

Dynamic Variations

Product variations (such as fabric type, lining, and hardware) impacted pricing and needed to be selected in real-time.

Inflexible E-commerce Tools

Out-of-the-box Magento pricing rules could not support the intricate math logic SupplyEd required.

B2B Order Processing

The site needed to support a fully B2B flow, including user-specific pricing visibility, quote generation, and custom purchase workflows.

How We Solved It

Our Approach & Solution

Nexus Box engineered a tailored Magento 2 solution that included:

Custom Pricing Engine for Dimensional Products

We built a dynamic pricing system using:

  • Custom product attributes that allowed users to input dimensions such as width, height, or length.
  • A mathematical engine that calculated price per item based on formulas unique to each product type (e.g., square footage × material multiplier).
  • Real-time frontend calculations, instantly updating price outputs as users selected different product options or changed measurements.

Custom Product Configuration Interface

To improve user experience:

  • We developed a custom product configurator with interactive dropdowns and input fields, giving users intuitive control over complex options.
  • Variation logic was tied directly to custom attributes, ensuring compatibility with Magento’s inventory and cart systems.

B2B-Specific Features

To align the website with commercial workflows:

  • Restricted Access & Login – Site content and pricing were only available to logged-in resellers.
  • Volume-Based Pricing Rules – Support for bulk order discounts and dealer-specific pricing tiers.
  • Custom Quote Requests – Integration of a quote request module for large custom orders.
  • Backend Order Management – Administrative tools to handle custom order approvals and shipping lead times.

Technology Used

Platform

Magento 2

Languages & Frameworks

PHP, JavaScript, HTML, CSS

Custom Work

  • Custom Pricing Logic Engine
  • Product Dimension Inputs with Real-Time Calculation
  • B2B Quote and Order System
  • Custom Product Attribute Architecture

Results

The new Magento 2 platform empowered SupplyEd to handle its complex B2B pricing and ordering needs:

Increased Quote Accuracy

Dynamic pricing formulas ensured quotes matched final invoices, reducing back-and-forth with customers.

Streamlined Bulk Ordering

Resellers could easily configure and purchase made-to-order products with confidence in pricing.

Reduced Manual Admin Time

Automating dimensional pricing logic removed the need for human intervention in order calculation.

Improved Sales Flow

The new frontend improved UX and allowed for faster order turnaround by sales reps.

Conclusion

conclusion.png

Nexus Box delivered a powerful and precise e-commerce solution tailored to the needs of a custom B2B manufacturer. The project showcases our expertise in:

     
  • Solving complex dimensional pricing problems
  • Engineering custom Magento logic
  • Supporting real-time product customization
  • Designing B2B-first workflows